Final Evaluation: Question 5

Q5: How did you attract/address your audience?

We attracted our audience in a number of ways...

Our storyline: Essentially our main aim was obviously to be able to attract our ideal audience through the use of our storyline. To achieve this we ensured the storyline was both relatable and intriguing to both females and males of any age group.

Characters: We distributed the roles equally - one female character and one male, we were equal to the genders. Again, the audience will be able to associate with characters of a similar age to them (e.g. the older audience may be able to associate with the older male within our film).
I asked people from these particular age groups to take a look at our opening sequence and give me some feedback;
My dad (Age 49) said: "The product was put together well, the clips run smoothly together and the transitions are not disjointed at all - it looks very professional. The music was different, not the sort of soundtrack that is frequently featured in thriller films but strangely, it works and manages to compliment the storyline at the same time. In regards to the older male character, I feel his age was portrayed well and the costume he was in was definitely representative of his age group. The same goes for the young girl".
My sister (Age 19) said: "The product was gripping and I definitely wanted to watch on, I have seen many thriller films and I felt this product fits in well within that genre, it managed to build the suspense slowly with a climax (the scream) at the end which gripped me. The location was really interesting, it appears to be an abandoned warehouse type of thing and that really intrigues me, if I were to pass it in real life I would be interested as to what was inside. I felt the teenage girl was portrayed well, the outfit she was in and the way her hair was styled is symbolic of the way many girls dress these days".

Music: We used creepy music that built speed, essentially building tension along with it - suitable for our target audience as they like something that keeps them on the edge of their seats and their brains ticking over.

Costume/props: Similar to the age groups of those represented (e.g. thought carefully about what Kate's dad should wear)

Set: abandoned warehouse type of thing - people our age are young and naive and would be intregued by something that is abandoned and essentially 'off limit', their rebellious sides making them want to go in. The fact that the young character was trapped in there would act sort of as a shock to the younger audience whereas the older audience would be able to associate with what we imagine the young  girls parents are going through.